MailerLite Review 2025: The Best Simple Email Marketing Tool for Small Businesses?

mailer lite

Email tools can be hard to use and costly. MailerLite keeps it simple. It helps small biz owners and creators send great emails fast.

This review shows MailerLite’s best parts. We’ll look at:

  • Email maker
  • Auto messages
  • Sign-up forms
  • Stats
  • Prices
    We’ll also compare it to Mailchimp and ConvertKit.

What is MailerLite?
MailerLite is an email tool. It started in 2010. It’s made for small biz and creators. It’s easy to use but still powerful.

Best parts:

  • Simple to learn
  • Good free plan
  • Makes nice emails
  • Sends auto messages

Top Features
1. Easy Email Maker
Make pretty emails fast with:

  • Drag and drop editor
  • Ready-made designs
  • Photo editor
  • Add names to emails

2. Auto Messages
Set up:

  • Welcome emails
  • Cart reminders
  • Course emails
  • Birthday notes

3. Sign-up Forms
Make pages to get new email sign-ups:

  • Pop-ups
  • Landing pages
  • Forms for your site

4. See Your Stats
Track:

  • Who opens emails
  • What links they click
  • Where they live
  • What device they use

5. Works With Other Tools
Connects to:

  • Shopify
  • PayPal
  • WordPress
  • Zapier

Good & Bad
👍 Good:

  • Simple to use
  • Free for 1,000 contacts
  • Cheap paid plans
  • Makes nice forms

👎 Bad:

  • Not for big biz
  • Fewer templates
  • Can’t sell stuff in emails

Who Should Use It?
Best for:

  • Small biz owners
  • Bloggers
  • Online shops
  • Coaches
  • Nonprofits

Not for:

  • Huge companies
  • People who sell digital goods

Prices (2025)

PlanCostBest For
Free$0Trying it out
Growing$10Small biz
Advanced$20More features

Save 15% if you pay yearly.


MailerLite vs Others
MailerLite is:

  • Easier than Mailchimp
  • Cheaper than ConvertKit
  • Best for simple needs

Real Uses

  1. A food blog grows its list to 2,000 for free.
  2. A shop reminds buyers about left carts.
  3. A charity gets more donors with auto emails.

Final Take
MailerLite is great for simple email needs. It’s easy and cheap. Try it if you want no-fuss email tools.


Try It Free
👉 Start with MailerLite today – no card needed!

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