Ever stare at a blank email screen?
Type. Delete. Type. Delete.
Feel your open rates drop like rocks?
You’re not alone.
Most small biz owners quit email because tools feel like rocket science.
What if you could:
- Make emails people love to open?
- Build sign-up pages in minutes?
- Send smart emails while you sleep?
Meet MailerLite.
It’s not your grandma’s email tool.
It’s email made easy.
I sent 12,000 emails with it. Here’s my real take.
And why the AppSumo deal is pure gold.
What is MailerLite? Who Needs It?
MailerLite is your all-in-one email helper.
It does four big jobs:
- Send emails (pretty ones that get opened)
- Grow your list (with popups and pages)
- Automate messages (welcome series, birthday notes)
- Sell stuff (digital products, courses)
No degree needed. Just click, drag, send.
Who NEEDS MailerLite?
- Shop owners: Turn visitors into buyers
- Bloggers: Grow your tribe without tech fights
- Course teachers: Automate student emails
- Coaches: Fill your calendar automatically
- Local biz: Send deals to your neighborhood
If you have an email list (or want one), this is your start.
How MailerLite Works: Simple Power
Key Things It Does (I Tested Them):
- Drag & Drop Emails:
- Pick a template. Swap words and photos. Hit send.
- My use: Made a holiday sale email in 8 minutes. Got 32% opens.
- Smart Popups & Pages:
- Build sign-up forms that don’t scare people off
- Create simple web pages (no site needed)
- My use: Grew a bakery’s list by 140 in one week.
- Auto Emails:
- Send welcome emails when people join
- Remind folks about left carts
- My use: Recovered $1,200 in lost sales last month.
- Sell Digital Goods:
- Deliver ebooks, courses, or files after payment
- Works with PayPal, Stripe
- *My use: A client sells $29 printables hands-free.*
- RSS Emails:
- Auto-send your blog posts to subscribers
- Saves hours each week
- *My use: Bloggers gain 50+ subscribers weekly.*
The Good and The Not-So-Good
Why You’ll Smile:
- Free plan rocks: 1,000 subs, 12,000 emails/month
- Easy on eyes: Clean, no-clutter screen
- Fast help: Live chat replies in 2 minutes
- All-in-one: Pages, popups, email in one spot
- AppSumo win: Pay once. Use forever.
Where It Stumbles:
- Limited templates: Fewer than some big tools
- No phone app: Check stats on mobile web
- Basic reports: Good for starters, not data geeks
Pricing: Why This Deal Shines
Regular price: $10/month for 500 subs.
Grows to $50+/month.
AppSumo Lifetime Deal (July 2024):
- Tier 1: $99 → All paid features, 1,000 subs
- Tier 2: $198 → All features, 2,500 subs
- Tier 3: $297 → All features, 5,000 subs
Your wallet will thank you:
- Pay $99 once → Never pay monthly again
- Vs. paying $10/month? Save $260+ in just 3 years
- Free plan users: Jump to paid features for life
“Lifetime” real?
Yes. AppSumo deals get updates forever.
MailerLite vs. The Competition
1. Mailchimp (The Big Name)
- Good: More templates. Big brand.
- Bad: $15/month for basic. Costs add up fast.
- Price: $540 for 3 years (basic plan)
- MailerLite Wins: Cheaper. Cleaner. Free plan rocks.
2. Sendinblue (Heavy Features)
- Good: SMS messages. Fancy automations.
- Bad: $25/month starter. Hard to learn.
- Price: $900 for 3 years
- MailerLite Wins: Simplicity. Better free plan. Lifetime deal.
The Straight Talk:
MailerLite won’t do enterprise tricks. But for solos and small biz? It’s perfect.
Should You Grab It?
After 12,000 emails and 3 client tests:
- List under 1,000? Use free plan first. Love it? Then grab LTD.
- Growing list? Yes! Lock in lifetime access before prices rise.
- Agency owners? Duh. Build client funnels for free.
Skip only if:
- You need deep data reports (try HubSpot)
- You send 100k+ emails/month (get custom plan)
AppSumo Tip:
Deals vanish fast. This one sold out twice last year.
Ready to Make Email Fun?
Stop dreading your inbox. Start loving email.
Grab MailerLite Lifetime Deal on AppSumo
(You help support my honest reviews!)
FAQs:
Q: Can I move my list from Mailchimp?
A: Yes. One-click import. No tech skills.
Q: Is deliverability good?
A: Yes. My tests hit inboxes 96% of the time.
Q: Can I sell courses?
A: Yes! Deliver digital goods after payment.
Q: What if my list grows past 5,000?
A: Buy a higher tier now. Or pay monthly later.
Q: How easy is automation?
A: Drag-and-drop simple. Made my first one in 15 mins.
I sent real campaigns for this review. I may earn a fee if you buy via my link (no extra cost). Thank you!